The Pancake and Waffles Story


🐾 About Us

Pancake & Waffles was built on a simple belief:

Dogs deserve joy, intention, and more than one collar.

Some days are Everyday days.
Some days are Dress-Up Days.
Every day is a Gotcha Day memory in the making.

Meet Mr. Pancake 🥞 (Always the Original)

Mr. Pancake was the beginning of everything.

Born on September 11, 2012, he earned the nickname “Freedom Dog” and wore his patriotic pride with heart and humor. His name came from a roadside breakfast stop called Mr. Pancake — and once the name was said out loud, there was no going back.

Pancake traveled, ran, napped, loved deeply, and quietly taught lessons that lasted far beyond his time here. In January 2021, he lost his battle with cancer — but his legacy didn’t end.

Today, Mr. Pancake lives on through PancakeLover.com, a mission-driven platform raising awareness for canine health and supporting dogs in need. His story is the reason giving back is woven into everything we do.


Mr. Pancake
 Pancake and Waffles Anchor  
Sir Golden Waffles

Meet Sir Golden Waffles 🧇

Waffles is the heart of Pancake & Waffles today.

Born January 30, 2021, he’s a Teddy Bear Goldendoodle with opinions, intelligence, and an impressive résumé as an escape artist. He’s smart, sassy, gives the best hugs, and strongly believes that collars should match his mood.

Waffles is also why the collar machine is back on.
He’s officially “employed,” earning his kibble by supervising production, testing designs, and reminding us that joy lives in the everyday.

You’ll find him front and center on our YouTube channel, where we share stitch cams, behind-the-collar moments, and Walks with Waffles — because building a life with your dog should be documented and enjoyed.

👉 Subscribe and come walk with us.

What We Make (and Why)

We create personalized dog collars and leashes, embroidered with your dog’s name and phone number — because details matter.

Our collections are built around real life:

  • Everyday Collar Capsule
    Foundation pieces for daily walks that also support a featured charity or rescue.

  • Dress-Up Day Collars
    Small-batch designs for days that feel extra, playful, and a little magical.

  • Dog Collar Artist™
    Premium collar + leash sets for mixing, matching, and expressing personality.

Your dog wouldn’t wear the same shirt every day —
so why just one collar?

Built on Gotcha Day Memories

Giving back isn’t a marketing angle here — it’s part of the foundation.

Through select collections and partnerships with PancakeLover.com, Pancake & Waffles helps support rescues, causes, and dogs who need a little extra care.

Quietly. Consistently. On purpose.

Why We’re Here

Because names matter.
Because personality matters.
Because joy is worth making.

We make dogs smile.
Dress-Up Day for Everyday — built on Gotcha Day memories.

🐾